Just about six months after its entry
into Nigeria’s mobile phone market, the Wiko ‘Getaway’ has been unveiled
as the latest addition to the Android smartphone line-up in the market
by Europe’s fmobile phone brand, Wiko.
The company has also collaborated with
Jumia, a top-tier online shopping platform, to further build the Wiko
brand and deepen its penetration.
The collaboration, which officially kicks
off on Monday, “is strategically set to complement the launch of the
new device which will be a key feature on the online store’s website
alongside earlier models.”
The Country Sales Manager for Wiko, Mr.
John Peters, said that Wiko was committed to consistently offering
varieties, freedom and quality to everyone in Nigeria.
“The Getaway is stylishly crafted to feel
amazing in the hand – the combination of the stylish aluminum bezel
with the soft touch back. It is a smart device that offers you freedom
to enjoy communication and exciting interaction on various social media
platforms.
“Wiko is positioning the Getaway as a
device which is the best of both worlds i.e. ‘Style and Performance you
will be proud to show off.’ The Getaway is the latest Wiko smartphone
that fulfils our promise of delivering the best of stylish design,
combined with the latest technology and fantastic quality at amazing
prices,” he said.
The new Wiko Getaway is a premium
smartphone designed with features that offer users unique viewing
experience with its 5.0inch LCD screen.
It runs on Android KitKat with 1.3GHz
Quad core, has an excellent 13MP auto flash rear camera and 5MP front
camera with a 16GB in-built memory, which gives users the luxury to
install more apps and save content.
The Channel Marketing Manager, Wiko, Mr.
Adebayo Adams, said the collaboration between between Wiko and Jumia was
achievable due to the clear focus of both parties in terms of
objectives and target audience.
He said, “Wiko as a brand has emerged to
become the game changer in Nigeria’s mobile phone market. Particularly,
Wiko targets the youth segment of the market and Jumia has as good reach
to the younger generation, which is one reason why the partnership is
strong and we are able to do a lot of things in common. Jumia stands out
among other e-commerce platforms and it has done excellently well
vis-à-vis its performance with mobile devices.”
Adams noted that the collaboration
between Wiko and Jumia was primarily targeted at brand building, saying
the relationship should have a “significant impact” on sales of the Wiko
phones.
He also restated Wiko’s commitment to
offering premium devices to customers with incredible pricing.
“Basically, Nigerians should know that Wiko is giving them a premium
experience at affordable prices. They don’t have to spend much to have
the experience of a quality smartphone. Of course, there is also the
12-month warranty which is maintained across all devices.”
Making a statement for Jumia Nigeria on
the coming together of both companies, was the Managing Director, Miss
Fatoumata Ba, who stated that Jumia had always been in the habit of
engaging in win-win partnerships that turned out favourable for both
parties and that this would be yet another confirmation of this.
According to her, Jumia employs the
‘let’s-grow-together’ strategy where they build the brand partnered with
at the same time and in the same way, as they would build theirs.
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