Nestlé, owner of Nescafe, has
called a review of its £60 million media planning and buying account,
putting the incumbent Mindshare on alert.
It is the first time Nestlé has reviewed
its UK media since 2004, when it hired Mindshare. The agency won the UK
business in December 2004, two months after it and ZenithOptimedia were
appointed to the FMCG giant’s global roster.
In 2004, Mindshare was the incumbent on
the confectionery and coffee briefs; Universal McCann worked on the
chilled and dairy business; OMD UK on the pet foods, and ZenithOptimedia
on Nestlé’s water brands.
Nestlé has reviewed a number of its media
relationships globally over the past 18 months. It is currently
reviewing its Australian account, which is held by Publicis Groupe’s
ZenithOptimedia.
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