Since his departure from E.M.E early
in the year, Raoul Njeng-Njeng aka ‘Skales’ has been on a roller coaster ride.
First he unveiled his own record
label, then he dropped a couple of chart topping singles, got signed on to a
new record label, acquired a new car and he’s preparing to drop his elusive
debut album in November 2014.
Well, here’s the real story of his new mouth
watering record deal with Baseline Records, according to investigations by
Nigerian Entertainment Today. The first advantage of his deal is the fact that
despite being signed on to Baseline, led by industry veterans Howie T and Dipo
Abdul, Skales gets to still maintain control and leadership of his own label
OHK records, where he nurtures and grooms fast rising acts and producers.
And we’ve been reliably told his Baseline deal
is worth nearly N200m. An industry source familiar with the details of his
contract told this newspaper the terms ensure he gets a brand new car, a house,
cash advance, and upkeep allowance, all totalling about N200m.
It’s the most expensive recording deal in the
industry, and a huge surprise, considering the hard times labels and marketers
are facing, and the flight of investment from labels. But Baseline has deep
pockets, according to those who know.
And, following Howie T and other consultants’
guidance, it appears they are ready to shake things up. The label did not
confirm the figures, with Howie saying ‘I cannot give you any specific figure
because we don’t want other artistes to start running to us, however what I can
tell you is that the deal is worth hundreds of millions. It includes his new
car, new house and total lifestyle package.
We are changing his whole lifestyle’ ‘Skales
will be at the NEA awards in New York at the end of the month, after that he’s
going to London for a concert, and then to Canada on a tour, [then] he’ll drop
his album in November.
No comments:
Post a Comment