Bolaji
Okusaga, Managing Director of The Quadrant Company says ‘QuiDig will revolutionalise
public relations and marketing communications practice in Nigeria by strengthening
online media impact with the qualities it brings to monitoring, measuring and
reporting this media segment.’
On
the qualities of the innovative package, Okusaga explains that QuiDig is a
unique web and mobile application designed to comprehensively track online communications
as well as brand and marketing activities. ‘It would thus be useful to the
public relations and communications industries as it presents practitioners
with a flexible app for monitoring and analyzing social media mentions
necessary for campaign measurement and stakeholder management,’ Okusaga says.
QuiDig
is the first comprehensive communications application in Nigeria. It also comes
with a media rating and database management mechanism as well as capacity for tracking
brand visibility and campaign effectiveness.
‘With
QuiDig,’ Okusaga further explains, ‘it is easy for communications and marketing
professionals to view posts, comments and followers online, while measuring engagements,
following trends, and tracking hash-tags related to clients’ brands.’
QuiDig
has enviable capacity for tracking brand mentions on Twitter, Facebook,
LinkedIn, YouTube, Google Plus and a wide range of Blogs.
The
application would be available in the Nigerian market from September 26, 2014
for a 14-day free trial period. Users would thereafter have to subscribe to the
application via email, with differing subscription fees for basic, pro and
advanced usage.
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