The launch, which held simultaneously at the Excellence Hotel in Ogba, Lagos and the Presidential Hotel in Port Harcourt had media partners, guests and key distributors in attendance to witness the unveil of the sparkling alcoholic drink.
The brand name, ACE symbolizes the cool and trendy lifestyle for young individuals who want to live the Ace life while living within their means, also leaving them in control while spending time with friends and family.
Marketing Director, Nigerian Breweries, Walter Drenth said, “ACE Passion Apple Spark is a cool innovation from Nigerian Breweries and it is certain this Christmas will be very exciting for young consumers who like to enjoy the good life with friends and family.”
ACE is the first ever sparkling alcoholic drink from Nigerian Breweries and ‘Passion Apple Spark’, the first of the ACE series. It will be introduced in 2015. ACE ‘Passion Apple Spark’ is brewed with natural fruit flavours and is in a unique 33cl bottle and sleek can with metalized labels.
Other guests present at the event were Regional Business Manager, Moses Ogbodo, Regional Business Manager, Non-alcoholic Unit, Anslem Alokha, Yaw amongst many others.
ACE “Passion Apple Spark” will be available at select outlets across the country from December 2014.
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