Its is one omen the whole world is
dealing with at the moment, so it is very surprising that the name Ebola is
also the name of a Kiev, Ukraine-based agency, called Ebola Communications.
Call it a mis adventure, but the six-year-old social and digital agency says
its business is not threatened by the negative perception associated with the
name, given that the virus has so far killed some 2,000 people in West African
countries and the fact that the disease is also igniting a global epidemic
leading to travel restrictions to regions where the virus is rampant.
Asked how clients are responding to
the shop’s name in the face of the outbreak, which has surpassed all previous
Ebola incidents combined, Ebola’s CEO Yaroslav Korets responded via email:
“We took the name of Ebola virus,
because it is widely considered to be the most dangerous and spreading rapidly
virus in the world. Our idea was successful. Thanks to very fast and efficient
projects, our agency quickly strengthened in the Ukrainian Internet marketing.
Today, our name is well known among Ukrainian and European advertisers. The
range of Ebola’s activities has increased over time. In recent years, Ebola has
focused on work with advertising agencies as a digital contractor. Ebola
Communications’ key expertise is web production, including mobile production.”
No comments:
Post a Comment