As parts of
its effort towards helping customers to create the future of their
dream, one of the leading Banks in Nigeria, Access Bank Plc has launched ‘take
tomorrow’ advertising campaign.
The “Take Tomorrow Campaign”
tells the transformation story of the bank’s humble beginning and how it has
grown to become one of the top five banks in Africa within the last 10 years.
Speaking at a media parley held
recently at the Ikeja Office of SO & U, the advertising agency of Access
Bank, SO & U Creative Director Mr. Antony Ekun noted that the advertising
campaign was borne out of the result of a survey
conducted among bank customers in Africa which revealed that every bank
customer wants speedy qualitative delivery and security. According to him, the
new advertising campaign mirrored the new focus of Access Bank which is to get
the customers onboard as they set to keep the transformation train going with a
greater speed and professional customer service delivery which they (the
customers) crave; while also helping to actualize their future goals.
Ekun said that” what Africa needs presently is a bank that support and
empower people to achieve their dream and that is what Access Bank offers. Taking
tomorrow is about not limited to what exist today, not be defiled about what
existed in the past, but it is about visionary.”
He also stated that “Access
Bank’s transformational journey is a true and inspiring story that reflects
this campaign theme. About 10 years ago, a special breed of forward thinkers
had a vision and took audacious steps to create the future and transform a bank
that ranked 90 in the Nigerian pecking order. Today, Access Bank is among the
first five banks in Nigeria with branches across Africa, Europe and Asia.
He further stated that the
campaign will come in different forms with each version telling the success
story which the bank has been part of and how the bank “empowers and inspire
the people”.
He was optimistic that Access bank has always
delivered value with their time-tested promise of speed, service and security. He said
the bank’s service culture of excellence and speedy response time is the
blueprint to helping the individual create his or her desired future - putting
customers in the lead and making sure they stay ahead.
On the choice of location for
shooting the advertisement, Ekun explained that it was shot in Lagos and
Johannesburg in reflection of the theme of the story which is not entirely a
Nigerian story, but that of an international bank.
No comments:
Post a Comment