As part of
its effort to maintain leadership in all segments, Grand Oak, a leading marketer of
alcoholic and non-alcoholic beverages has re-launched Calypso Coconut Liqueur
37.5cl.
Calypso Coconut
Liqueur 35.5cl was formally introduced in August 1984 and has continued to
maintain its leadership. The new look product is now in glass bottle.
The re-launch of the Calypso
Coconut Liqueur which also coincided with the 30th anniversary of
the product held recently at the company’s head office in Lagos.
In an exclusive interview with TOTALNEWS247, Calypso Brand Manager, Joy Alabata said that the re-launch of the
product is one of the activities to celebrate the rich heritage of the brand
that has lasted for three decades.
Alabata stated that
the re-launching of the product is aimed at satisfying the yearnings of their
consumers who have been canvassing for the product to be in glass bottle instead
of the initial pet bottle adding that the product is
undoubtedly Africa’s No.1 Coconut Liqueur.
She said “the product
still maintain its great and scintillating taste. The new look Calypso 37.5cl
is convenient and affordable for everybody. It is an age old secret shared by generations of people of
taste and class, and can be enjoyed in many different ways straight on the
rocks, or along with cola, tonic or even milk. The Fresh coconut flavoring
makes this flavored rum a refreshing addition to cocktails or desserts. It is a
special blend of Jamaican rum that is enjoyed by all fun-loving people of
class. ”
Alabata noted that
the Calypso Coconut Liqueur 35.5cl evokes the feeling of adventure, fun,
independence, breeze, sunshine, and excitement.
Calypso
Coconut Liqueur is a colourless exotic‐tasting liqueur in a robust first grade
flint glass bottle aesthetically branded full body wrap. over the years the
brand has provided fun and classy platforms for the consumers.
No comments:
Post a Comment