Similarly, the company has launched into the competitive spirit market the bitter variant of Swagga as a way of meeting the growing demand of consumers in this market segment.
Speaking at the re-launch held at the conference room of Reliant Distilleries Limited, a sister company to Grand Oak Limited and makers of the spirit brand, Commercial Director of Grand Oak, Aare Fatai Odesile said the re-launch was one of the several initiatives by GOL to further strengthen the leadership of its brand across market segments.
Specifically, he said” we are doing this re-launch to further boost the market leadership of Swagga which has gained acceptance and popularity amongst the social economic groups with a discerning taste for quality”.
Aare Odesile disclosed that Swagga brand is positioned as a value brand with international standard production and branding in order to attract low end consumers. The launch, he revealed will further excite consumers, many of whom had demonstrated loyalty and support for the brand over the years.
In his speech at the occasion, Managing Director of Grand Oak, Mr. Akshay Kumar disclosed that Swagga was first launched into the market in two variants- Swagga Dry Gin and Swagga Schnapps and has today gone a step further with a new addition of the bitter variant while the ones earlier introduced will wear new labels.
Swagga is a spirit brand designed for the value segment of Nigerians who wants to enjoy their spirit brands without emptying their wallets.
The brand is available in 20cl and 12.5cl and is in high demand by the consumers.
The re-launch exercise will be supported with aggressive marketing and heavy merchandising.
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