UAC strengthens bond with youth, donates Nike brand footballs to club

As part of its corporate social responsibility, UAC Nigeria Limited, owners of MR. Biggs brand operating under  franchise by various operators, has donated sets of Nike football brand to Ilupeju All Stars football club.

Explaining the rationale behind the corporate social responsibility Eustesia Ogunsusi, acting marketing manager, UAC said the gesture is to support members of the club’s career. “This is in appreciation of what they are doing for themselves and for the country.  We believe in work and play. We are connecting with them at play level that is why we are giving out the balls to them”.

According to her, the company ran product promotion recently when it gave out some balls and after the promo, the company still had some balls in the store and “we decided to use it to connect with football players at the grassroots”, she said.

She said that UAC is connecting with them and making the youth know that MR Biggs is alive to such courses. “This is the first donation in the series and we are giving 15 balls to each grassroots club we identify. Next year we will roll out another plan to connect with consumers countrywide”, she told BusinessDay.

Ogunsusi who recognized stiff competition in the fast food industry but said that UAC is tackling it through innovations and efficient operations further explained that with such donation to grassroots  the “company is creating the awareness about our brands and top of the mind. With this we are entrenching the brands in the minds of the consumers, we are not only giving them value in terms of food we serve but are also connecting with them at every facet of their programme”

At the venue, Ilupeju High School, Lagos the players engaged in match competition among themselves.

Recently, UAC Foods Limited (UFL), a joint venture business between UAC of Nigeria Plc. (a leading indigenous conglomerate in Nigeria) and Tiger Brands Limited (a leading South African Foods Company) introduced Gala Chicken Sausage Roll into the market.

Gala Chicken Sausage Roll is a lacerated pastry with pure chicken filling that comes in a beautifully designed wrapper using a combination of green, red and yellow colours. The new Gala Chicken Sausage Roll, the first of its kind in the category, was recently introduced into the market as an extension to the Gala brand during the launch held in Lagos with the trade partners.

Speaking during the launch, the Managing Director of UAC Foods Limited,  Tawanda Mushuku, said the new Gala Chicken Sausage Roll is an innovative extension to the Gala brand which remains the No 1 and favourite sausage roll brand among Nigerians.

“UAC Foods Limited is a consumer-centric company that believes in manufacturing products to satisfy identified needs of our consumers. The new Gala Sausage Roll that we unveiled today is another innovative product developed to satisfy our consumers’ desires for a chicken-filled sausage roll”, he said.

In her remarks at the occasion, the General Manager- Marketing, UAC Foods Limited, Joan Ihekwaba, stated that Gala Chicken Sausage is the first sausage roll in the market with 100 percent pure chicken filling enriched with vitamins and minerals.