Nigeria’s
vibrant soft-drinks market got sparked-up this week with the launch of the new
Fanta Apple flavor by beverage giant, Coca-Cola Nigeria Limited.
According
to the company's Marketing Director, Patricia Jemibewon, the new apple
flavoured drink has been specifically formulated for the youthful consumer
segment with a great fruity apple taste
that Nigerians would love.
“The
apple-flavoured drink is targeted particularly at the youth and has been
developed for Nigerian taste buds.We have had an excellent response on our
other variants and with the national launch of Fanta Apple, we are extending
our market leadership in the fruit-flavoured sparkling drink segment,”
Jemibewon said.
She
disclosed that the new Fanta Apple flavor is the result of extensive market
research in the beverage sector which confirms that current offerings in that
segment did not completely meet expectations of discerning young consumers who
constantly desire unique refreshment.”
Senior
Brand Manager, Flavours at Coca-Cola Nigeria, Toyin Nnodi spoke on the brand
essence of the sparkling drink. “The Fanta Apple Flavour variant has been
specially formulated with a focus on the young, active, daring and
unconventional young adults who desire and yearn for a change from the
conventional soft drinks. It comes at a time when Fanta Orange has established
itself; the new product complements the company's sparkling portfolio.”
With
the addition of Fanta Apple, Coca-Cola Nigeria now offers consumers a wide
range of flavor choice under the Fanta brand which already boasts of the
all-time consumer favourite and segment leader, Fanta Orange, as well as Fanta
Pineapple. The new Fanta Apple will be available to consumers across the
country in the 50cl PET pack, 35cl and 50cl glass bottles and the 33cl
on-the-go cans.
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